The ad blocking hype is overblown (column)

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andreasduess

This article completely misses the point as to why people have started blocking ads and also why clients are turning their attention to the online ad market – it is rife with abuse.

From a client’s point of view, there’s everything from click-fraud to load-fraud to contend with, as high as 45% according to a number of reports.

From a consumer’s point of view, there’s abuse with regards to bandwidth, page load time, excessive tracking.

Unless the industry is prepared to clean house, it will rapidly drift towards irrelevance.

Wednesday, October 07 @ 3:09 pm |